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Kickstart the life you've always dreamed of!

Turn your passion and love for flowers into an independent and lucrative business. 
yes, let’s do it!

Kickstart the life you've always dreamed of!

Turn your passion and love for flowers into an independent and lucrative business.
yes, let’s do it!
 

You want to start a flower design business... now what?

You can find plenty of information on how to start and how to design.

But how do you actually create, develop and have a sustainable, profitable business?!

let me show you how
 

You want to start a flower design business... now what?

You can find plenty of information on how to start and how to design.

But how do you actually create, develop and have a sustainable, profitable business?!

let me show you how

Imagine how it would feel if you could turn your passion for floral design into a sustainable career?

Imagine how it would feel if you could turn your passion for floral design into a sustainable career?

MORE FREEDOM

You are a florist who is worried about quitting your full time job but ready to take your floral business full time!

MORE FLEXIBILITY

You are desperately looking for an alternative to just being a wedding florist or always chasing brides.

MORE INCOME

You're tired of feeling like there is never enough money, but you know there must be a way to build a sustainable business.

Introducing…

PETALS TO PROFIT

A comprehensive six-week flagship course where students will feel confident that they can own and run a profitable flower design business, with simple proven tips and tricks.

Come learn along with our team and over 100 other florists just like YOU!

Can't wait to see you inside friend!

Introducing…

PETALS TO PROFIT

A comprehensive six-week flagship course where students will feel confident that they can own and run a profitable flower design business, with simple proven tips and tricks.

payment plan

$99

12 MONTHS

enroll now

Pay in full

$999

ONE-TIME PAYMENT

enroll now
what our members are saying:

"The Petals to Profit course is a straightforward and easy to understand business course designed specifically for florists. The course is packed full of useful strategies like understanding the importance of paying yourself first and social media plans. I'd recommend this course to anyone in the floral industry who wants to have a successful business. I'd also add that the 1:1 coaching sessions are an amazing way to get advice and strategies that directly impact your business from someone who truly understands your business and has walked before you. "

Kelly C.

This course is for you if...

...if you've dreamed of having your own floral business one day but not sure where to start?

...maybe you've been in the flower business for a number of years and are burnt out with current methods?

...or find yourself constantly scrolling for the answer or even worse, self-doubt creeps in and you just can't START.

Petals to Profit

will convert overwhelmed business owners into confident and profitable flower entrepreneurs

Petals to Profit

will convert overwhelmed business owners into confident and profitable flower entrepreneurs

The Hotel Florist™️ 

Founding Principal & President

Franceska McCaughan

An International Floral Designer exploring the world through flowers and specializing in Hotel Floral Design & Installations

With a Bachelor of Science in Hotel & Restaurant Management, Minor in International Tourism and a Masters in Floral Design, she has combined her passion of luxury travel, hotels and flowers into one platform known as The Hotel Florist.

With over 46 countries visited and 3 continents inhabited, Franceska has designed for royalty, luxury retail brands and majority of five-star hotel brands during this time.

Franceska is also the Founder & Artistic Director of Franzie's Flower Design and President & CEO of Franzie's Flower Friends, a non-profit sister company.

The Hotel Florist™️ 
Founding Principal & President

Franceska McCaughan

An International Floral Designer exploring the world through flowers and specializing in Hotel Floral Design & Installations

With a Bachelor of Science in Hotel & Restaurant Management, Minor in International Tourism and a Masters in Floral Design, she has combined her passion of luxury travel, hotels and flowers into one platform known as The Hotel Florist.

With over 46 countries visited and 3 continents inhabited, Franceska has designed for royalty, luxury retail brands and majority of five-star hotel brands during this time.

Franceska is also the Founder & Artistic Director of Franzie's Flower Design and President & CEO of Franzie's Flower Friends, a non-profit sister company.

BRANDS I HAVE WORKED WITH
BRANDS I HAVE WORKED WITH

Life is too short to not pursue your dreams or struggle with a business you used to love.

This course was created with you in mind. Let us help you structure (or re-structure) your flower design business, get focused on your sales, streamline your systems, get connected and raise your profit margins.

Skip the struggle. Become Unstoppable.
Yes, show me how!

Life is too short to not pursue your dreams or struggle with a business you used to love.

This course was created with you in mind. Let us help you structure (or re-structure) your flower design business, get focused on your sales, streamline your systems, get connected and raise your profit margins.

Skip the struggle. Become Unstoppable.
Yes, show me how!
you may be wondering about some things

Frequently Asked Questions

what our members are saying:

"The number one takeaway for me was the templates. That was always my primary interest because I know how to create them myself, but I'm too wordy and start adding too many columns and notes. I needed Franceska’s clean focused versions. Also, I gained more confidence about my systems just knowing they've worked for her. The intentional goal setting/financial exercise with writing out what it means and the projects/accounts I have to secure my annual sales goal."

Tiffany B.
Here's what you know to be true —

It's time to build a profitable & sustainable floral business.

The one you've been dreaming about, working hard to achieve and still have not seen the results for. This program isn't about how to make a beautiful bouquet. It's about how to create a life for yourself that your business supports - not the other way around.

SAY NO MORE, I'M IN!
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yes, i'm ready!